Cookie Policy
Last updated: 6 April 2025 | EDUkid.shop
1. Introduction
This document describes the use of cookies and related technologies on the B2B wholesale portal EDUkid.shop (hereinafter "the website"), operated by kiWision, s.r.o. Some of these technologies are set by us; others are set by partners whose tools we use (e.g. Google, Facebook).
This policy applies to citizens and residents of the European Economic Area (EEA).
2. What are cookies and similar technologies?
Cookies are small data files stored in your browser by a website. In addition to cookies, the website may use other client-side technologies such as localStorage, sessionStorage, tracking pixels, or scripts that monitor user interactions and behaviour.
These technologies (collectively referred to as "cookies" for convenience) are used to remember user preferences, measure traffic, analyse website usage and target advertising.
3. Cookie categories
- Functional (technical) cookies – ensure the proper functioning of the website and retention of your preferences (e.g. language, currency, shopping cart). They are essential for operating the website and may be placed without your consent.
- Analytical cookies – used to improve the website based on aggregated statistics about traffic and user behaviour. Your explicit consent is required.
- Marketing cookies – used to target advertisements and track interactions across websites. These cookies require your consent and help us show you relevant offers only.
Legal basis: The processing of cookies is subject to Article 6 of the GDPR and applicable national law on electronic communications. Consent is required unless the cookies are strictly necessary for the operation of the website.
4. Cookies used on our website
We are active on Facebook and use it for advertising. Facebook uses a tracking pixel and sets a cookie with a visitor identifier to measure campaign effectiveness.
| Cookie | Category | Retention | Description |
|---|---|---|---|
_fbp | Marketing | 90 days | Facebook Pixel visitor identifier; conversion tracking and remarketing. |
Google Ads
Google Ads is one of our marketing channels, enabling us to display ads in Google Search and partner services.
| Cookie | Category | Retention | Description |
|---|---|---|---|
_gcl_au | Marketing | 90 days | Google Ads conversion token; links ad clicks to on-site actions. |
Google Analytics
We use Google Analytics to analyse website traffic, traffic sources, and basic device information. IP addresses are anonymised. Google Analytics respects the selected cookie policy.
| Cookie | Category | Retention | Description |
|---|---|---|---|
_ga | Analytical | 2 years | Main visitor identifier for Google Analytics (GA4/UA). |
_ga_* | Analytical | 2 years | Session identifier for a specific GA4 property. |
_gid | Analytical | 24 hours | Distinguishes individual users within a single day. |
Google Tag Manager
We use Google Tag Manager to fire analytical and marketing code according to the visitor's selected preferences. GTM does not typically set cookies, but in some cases stores the original traffic source for use by other Google services.
| Cookie | Category | Retention | Description |
|---|---|---|---|
_ga_* | Functional | 2 years | Stores the original traffic source for Google services. |
Other cookies – website functionality
Some features of our website use cookies to store preferences and ensure correct functionality.
| Cookie | Category | Retention | Description |
|---|---|---|---|
cc_cookie | Functional | 6 months | Stores your cookie policy preferences. |
OCSESSID | Functional | Session | Maintains your session – required for login and shopping cart. |
currency | Functional | 30 days | Selected currency for price display. |
language | Functional | 30 days | Selected website interface language. |
li_nr | Functional | Session | Caching – optimises page load performance. |
5. Consent
When you first visit the website, we inform you about the use of cookies and allow you to choose the scope of your consent. Your preferences are stored for a limited period of time, after which we will ask for your consent again.
You can also manage or completely disable cookies in your browser. Details can be found in your browser's help section. In that case, some parts of the website may not function properly.
You can change or withdraw your consent at any time using the following link:
6. Contact
If you have any questions or comments regarding our cookie policy and this statement, please contact us using the following contact details:
